What business activities has Selena Gomez launched, and how do Selena Gomez’s ventures influence Selena Gomez’s public image?

Selena Gomez: More Than Just a Star

Selena Gomez has really grown up. She left her Disney Channel days behind. Now, she’s a serious business person. You might wonder, what kind of businesses? And how has this changed what people think? These are big questions right now. She works in entertainment. She’s also in fashion and beauty. Plus, she talks openly about mental health. Honestly, her influence is huge. She’s way more than just a famous face. She’s a whole brand, built piece by piece. Her ventures show her values. They also shape how the world sees her.

Think about it for a second. Over the years, Gomez started many successful things. There’s her beauty line, Rare Beauty. She also has a cooking show called Selena + Chef. She even co-founded a music company. Each project highlights her different skills. They truly change her public image. This article will look closely at her business ventures. We’ll see how they affect public opinion. We’ll also explore her wider impact on industries.

Rare Beauty: Changing Beauty Ideas

Selena Gomez launched Rare Beauty in September 2020. This isn’t just makeup. It’s about self-acceptance. It shines a light on mental health. The brand’s core idea is simple. Beauty should make you feel good. It’s about being comfy in your own skin. Imagine finding a foundation shade for *everyone*. Rare Beauty started with 48 different shades. This inclusivity was a huge step. It worked incredibly well too. In just one month, Rare Beauty sold over $100 million. That’s wild success for a new company.

Rare Beauty challenges old ways of thinking. It pushes back against unrealistic beauty standards. These standards often hurt people. Gomez herself said something important. “I want to make sure that everyone feels seen and heard,” she stated. This fits her public image so well. She feels like someone you could actually know. She also speaks up for mental health awareness. This is personal for her. She has openly dealt with anxiety and depression. The brand gives back in a big way. One percent of all sales goes to the Rare Impact Fund. This fund helps people get access to mental health services. It’s a significant commitment, you know?

What’s more, Gomez has been very open about her own struggles. This makes her incredibly relatable to fans. A survey once showed something interesting. Eighty-three percent of young adults felt more connected. They liked celebrities who discussed mental health. This connection makes her public image stronger. She truly becomes a positive role model. Experts often point out this trend. Authenticity builds powerful consumer loyalty today. It’s not just about the product. It’s about the mission behind it. Rare Beauty isn’t just selling lipstick. It’s selling a feeling.

Selena + Chef: Cooking Up Connections at Home

Gomez started Selena + Chef in 2020. It’s a cooking show on HBO Max. She learns to cook from famous chefs. They guide her through video calls. The show highlights her cooking journey. It also shows her real personality. She’s funny and down-to-earth. She’s just being herself. Viewers saw her make mistakes. It made the show feel very real. In a world full of perfect online images, this was refreshing. Her honesty really resonated with viewers.

This show does more than teach cooking. It talks about connecting with family and friends. It shows how food brings people together. This felt especially important during the pandemic lockdowns. Gomez partnered with charities through the show. She donated over $200,000. These funds helped groups supporting those affected by COVID-19. This kind act helped her public image. She came across as caring and generous. She uses her platform for good reasons.

The show has been successful. HBO Max saw more subscribers after it premiered. This kind of success shows something clear. Gomez is a smart entrepreneur. She knows how to use her brand. She builds connections with her audience. It’s not just passive watching. It feels like you’re cooking alongside her. I am happy to see her using her platform this way. It shows that authenticity works.

Music Production and Helping New Voices

Selena Gomez also has a big impact in music. She co-founded Gomez Productions in 2018. It’s a label under Interscope Records. This move aimed to support young artists. It gave them a place to share their sound. The label’s first project was with Julia Michaels. Julia is a close friend of Gomez’s. This partnership shows Gomez’s dedication. She wants to help new talent. She truly believes in supporting creativity.

Her own music career is still going strong. Her song “Lose You to Love Me” hit number one. It topped the Billboard Hot 100 in 2019. The song is about self-love. It’s also about healing after tough relationships. So many listeners connected with it deeply. Billboard reported over 1.4 billion Spotify streams for that song. Just imagine that number! This success solidifies her place. She is a major player in the music industry.

Critics have noticed this special ability. Gomez connects deeply with younger fans through her music. This makes her public image even more powerful. She shares her experiences openly. This builds a much deeper bond with listeners. Historically, celebrity record labels often failed. But Gomez is building hers differently. It’s based on personal connections and genuine support. It seems to me that makes a big difference.

Social Media’s Power: Building a Brand Online

Selena Gomez has an enormous social media reach. She has over 400 million Instagram followers. That was back in 2023. This massive audience helps her businesses thrive instantly. Social media is a vital tool for stars today. It lets them talk directly to their fans. Gomez uses her platforms to promote her brands. She shares personal life updates. She also speaks out on social issues. Mental health awareness is a key one.

When she launched Rare Beauty, she used Instagram heavily. She shared her personal journey there. She talked about the brand’s mission. This personal touch brings people in. It also helps build a community among her followers. A report by Sprout Social found something important. Eighty-one percent of social media users feel more connected. They like brands that interact with them. Gomez’s authenticity and relatability are key here. They create a very loyal fan base for her ventures.

She talks openly about mental health challenges. She discusses body image issues and self-acceptance. These conversations happen often on her social media. They truly enhance her positive public image. A Pew Research Center survey found something telling. Seventy-one percent of young people feel more confident. This happens when celebrities discuss mental health openly. Her support strengthens her position. She is a strong role model for many young people. Of course, critics might argue if social media advocacy is always genuine. But with Gomez, her actions with Rare Beauty and other charities back up her words.

Giving Back: Philanthropy and Advocating for Others

Selena Gomez doesn’t just run businesses. She’s very involved in charity work. She has supported many different causes. These include education and mental health. She also helps with disaster relief efforts. For instance, she’s worked closely with UNICEF for years. She also helped The Alliance for Eating Disorders Awareness. Gomez’s charity work greatly improves her public image. It shows she truly cares about real social issues.

Her commitment to charity is clear with the Rare Impact Fund. She started it with Rare Beauty. The fund aims to raise $100 million over the next ten years. This money will support mental health services globally. This ambitious goal shows her deep dedication. She truly wants to make a positive difference. She uses her large platform to do good things. A Charity Navigator report showed something interesting. Celebrity endorsements can increase donations significantly. This suggests Gomez’s advocacy has a big, measurable impact. It clearly shapes her public image for the better.

She also speaks out on challenging issues. Immigration and mental health are two examples. This makes her seem like a socially conscious person. Her fans often appreciate this advocacy. Many admire stars who use their influence. They want them to address important societal problems. Some might say celebrities should just entertain. But others believe using your platform for good is crucial. Gomez definitely falls into the latter category. She is setting an example.

What’s Next for Selena?

Looking forward, Selena Gomez’s businesses will likely keep growing. They will probably tap more into the wellness market. They will continue focusing on real, authentic branding. Consumers today want brands that include everyone. They also value social responsibility deeply. Gomez is perfectly positioned to lead in these areas. Market research clearly shows the global wellness market is booming. It was estimated to reach $4.5 trillion by 2023. This points to huge potential for mental health and wellness brands.

Consumers also demand authenticity. Gomez’s business strategy is built on this. It comes from her own experiences and challenges. This approach truly resonates with younger audiences. A Nielsen study revealed something telling. Sixty-six percent of consumers prefer transparent brands. This data suggests Gomez’s strategy is very effective. I am excited to see how she continues developing her brand. She could expand the Rare Beauty line further. She might launch new projects with Gomez Productions. Or she could deepen her advocacy work. Her influence seems destined to get even bigger.

FAQs and Common Questions

Is Rare Beauty only makeup?

No, Rare Beauty is more than that. It also focuses on mental health awareness. It promotes self-acceptance strongly. It’s a brand with a mission.

How does charity work impact Selena Gomez’s brand?

Her charity efforts boost her public image significantly. They help her connect with fans. These fans value social responsibility highly.

Tell me about the Rare Impact Fund.

It was launched alongside Rare Beauty. The fund aims for $100 million raised. This money helps mental health services over ten years. It’s a major initiative.

Wrapping It Up

Selena Gomez has successfully transformed herself. She went from a child star. Now she is a diverse business powerhouse. Her projects show her core values. She believes in being real. She cares deeply about inclusion. She is committed to social responsibility. Every business activity strengthens her brand. It also positively influences her public image worldwide.

Her journey is truly multi-layered. She talks openly about her mental health struggles. She uses her own challenges to connect with others. Her extensive charity work completes this picture. This creates a very powerful image. It resonates with millions of fans globally. As she explores new opportunities, it will be fascinating. We’ll watch how she continues to shape her brand. I believe that Gomez is more than just a trendsetter. She is a genuine force for positive change. Imagine a world where more celebrities follow her lead. They could use their platforms for vital issues. That is the kind of impact that truly helps society. And Selena Gomez is right there at the forefront of it all. Quite the vision, isn’t it?