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Recent News and Articles on the Keywords: the secret + ads + web  Related to the article below (Last Update: 8/5/2008)


Telegraph.co.uk
Banned! Eva Mendes' Calvin Klein ad watered down for US
New York Daily News, NY -
If Calvin Klein is upset about the ban, they're not showing it: The ad is posted on their Web site with the title, "banned TV commercial. ...
Eva Mendes's Unedited, Racy Commercial for Calvin Klein Hits Web New York Magazine
Posted August 04, 2008 Calvin Klein's Latest Controversy Posted ... Women's Wear Daily
all 35 news articles »

Unconfirmed Sources (satire)
Tearful Barack Obama admits- "John McCain's Attack ads are all true"
Unconfirmed Sources (satire) -
"Well folks the GOP slime machine has finally changed, after years of telling lies and casting a complex web of deception the Republicans are now actually ...
Under Pressure, ISP Admits Secret Web Snooping in Kansas
Wired News - Jul 24, 2008
Those profiles are then used to deliver targeted ads when the users visit NebuAd partner sites. Subscribers must choose to opt-out with each browser they ...

Sydney Morning Herald
For Obama, Challenge Is Getting Through
New York Times Blogs, NY -
And here was another presidential candidate standing after a maybe-not-so-great week talking about trying to push through the attack ads and ?get to? the ...
CBS
all 2,704 news articles »

National Post
Wal-Mart Warns of Democratic Win
Wall Street Journal - Jul 31, 2008
Business-backed organizations are also running ads aimed at building opposition to the bill, including the Coalition for a Democratic Workplace, ...
Unions under fire: new ads underscore growing opposition to labor McKnight's Long Term Care News
all 472 news articles »  WMT
iPhone Sets The Stage For Google's Mobile Ad Business
InformationWeek, NY - Jul 24, 2008
To flourish in the mobile-ad business as much as they have on the web, Google needed this shift. Since the iPhone and other future devices can now display ...

ABC News
How to Host the Perfect Yard Sale
ABC News - Aug 3, 2008
Consider placing a small ad in a community newspaper and listing your sale on Web sites such as Craigslist.org or Yardsalesearch.com. ...
ISP Justifies, But Doesn't Explain Secret Customer Eavesdropping
Wired News - Jul 22, 2008
... questions about the company's secret testing of technology that spied on its customers' web habits in order to serve them targeted advertisements. ...
Ballmer?s Catch-22 Problem With Search Ads
New York Times, United States - Jul 25, 2008
When button-holed in the hallway by an investor, Ballmer again mentioned that the company has a secret initiative that it will unveil in online services in ...
INSIGHT: A case for explosive underwear ? Ejaz Haider
Daily Times, Pakistan - Aug 2, 2008
Naughty Line, according to this newspaper?s monitoring desk, quoted such sources as Victoria?s Secret and age-old lingerie brands like Janet Reger as saying ...
Source: Google News

[CITATION] E-Loyalty: Your Secret Weapon on the Web
FF Reichheld, P Schefter - Harvard Business Review, 2000

Publius: a robust, tamper-evident, censorship-resistant web publishing system -
M Waldman, AD Rubin, LF Cranor - Proceedings of the 9th conference on USENIX Security …, 2000 - portal.acm.org
... names (with corresponding passwords) and email ad- dresses that ... complicated con-
tent, such as web pages that ... K into n shares using Shamir secret sharing, such ...

Publius: A robust, tamper-evident, censorship-resistant -
M WALDMAN, AD RUBIN, LF CRANOR - Proc. 9th USENIX Security Symposium, 2000 - citeseer.ist.psu.edu
... BibTeX entry: (Update) M. Waldman, AD Rubin, and ... A robust, tamper-evident,
censorship-resistant, web publishing system ... How to share a secret (context) - Shamir ...

Using graphic turing tests to counter automated DDoS attacks against web servers -
WG Morein, A Stavrou, DL Cook, AD Keromytis, V … - Proceedings of the 10th ACM conference on Computer and …, 2003 - portal.acm.org
... attacks that WebSOS was designed to ad- dress ... to periodically inform the beacon of
the secret servlet?s ... the overlay, Chord will route the advertisements to a ...

Verifying policy-based security for web services -
K Bhargavan, C Fournet, AD Gordon - Proceedings of the 11th ACM conference on Computer and …, 2004 - portal.acm.org
... include confidentiality (some name remains secret for all ... can directly de- termine
web services vulnerabilities ... protocol verifiers work on ad hoc, handwritten ...

WebSOS: protecting web servers from DDoS attacks -
DL Cook, WG Morein, AD Keromytis, V Misra, D … - Networks, 2003. ICON2003. The 11th IEEE International … - ieeexplore.ieee.org
... to is the IP address of the target (web server ... secret servlet can inform the beacon
of the secret servlet?s ... The servlets send these advertisements periodically ...

Current Research: Value Exchange: The Secret of Building Customer Relationships on Line.
AV Abela, AM Sacconaghi - The McKinsey Quarterly, 1997 - questia.com
... Current research: value exchange: the secret of building customer ... of times its clients'
banner advertisements are viewed ... over-exposure to the same ad (thus also ...

[PDF] New Metrics for New Media: Toward the Development of Web Measurement Standards -
TP Novak, DL Hoffman - World Wide Web Journal, 1997 - sloan.ucr.edu
... is under the consumer's control; passive ad exposure is ... between passive and active
advertisements implies a crucial difference between banner and target ads. ...

[PDF] Secure and lightweight advertising on the Web -
M Jakobsson, PD MacKenzie, JP Stern - COMPUT. NETWORKS, 1999 - unizh.ch
... In case the secret storage area of a merchant is ... adver- tiser could simply decide
not to distribute ads. ... he were to refuse to honor ad- vertisements presented ...

Secure accounting and auditing on the Web -
M Naor, B Pinkas - Computer Networks and ISDN Systems, 1998 - Elsevier
... according to the content of the ad, and therefore ... fake? requests created by the site
displaying the ads. ... with the best properties are based on secret sharing ...

Source: Google Scholar

The Secret Of Successful Anti-Smoking Ads
Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.

Hye-Jin Paek, assistant professor at the UGA Grady College of Journalism and Mass Communication, found that anti-smoking ads are most effective when they convince youth that their friends are listening to the ads. Otherwise, the ads appear to stimulate the rebellious and curious nature of youth, making them more interested in smoking. Paek and co-author Albert Gunther from the University of Wisconsin-Madison examined data from surveys of nearly 1,700 middle school students, and their results appear in the August issue of the journal Communication Research.
"Anti-smoking ads have the greatest impact on smoking attitudes and behavior when adolescents think that their peers are listening to those messages," Paek said. "And that makes sense because people are more likely to listen to what their close peers say rather than what the media says."

Evidence that anti-smoking ads have the potential to make youth more likely to smoke has been accumulating for the past five years. Paek and Gunther's study adds to that evidence and helps explain how anti-smoking ads can be effective.

The researchers surveyed students in four middle schools about their exposure to anti-smoking ads and their intentions to smoke. They found that, overall, the more the students were exposed to anti-smoking messages, the more inclined they were to smoke. The exception -- where exposure to anti-smoking ads correlated with a reduced intention to smoke -- occurred among students who said their friends were influenced by anti-smoking messages.

"Perception is sometimes more powerful than actual behavior," Paek said. "What we've found is that it doesn't necessarily matter how your friends respond to the ads, but how you think your friends are responding."

Paek said many health campaigns assume that anti-smoking messages have a simple, direct and strong impact on individuals. She said that by understanding the indirect route that messages often take, health communicators can design more effective ads.

Her results suggest that campaigns don't work by convincing individuals to avoid tobacco, but rather by helping change the social norms surrounding smoking. With that in mind, she said, campaigns should be designed for a sustained, multi-year effort.

The way the message is designed is critically important, too. Rather than using an authoritarian approach along the lines of "just say no," Paek urges health communicators to emphasize that most youth don't smoke, and for good reasons.

"Advertising professionals have only recently become involved in anti-smoking campaigns," she said. "We need to develop more sophisticated appeals."

Source: Sam Fahmy
University of Georgia
 
 
 
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