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Recent News and Articles on the Keywords: 0.10 + web + 321  Related to the article below (Last Update: 8/5/2008)

ESI Announces First Quarter Fiscal 2009 Results
MarketWatch - Jul 24, 2008
The audio replay will also be available on the ESI Web site. In this press release, we have presented financial measures which have not been determined in ...ESIO
Newmont's Second Quarter Adjusted Net Income(1) Rises to $230 ...
CNW Telbec (Communiqu?s de presse), Canada - Jul 24, 2008
Australia/New Zealand costs applicable to sales are expected to change by roughly $13 per ounce for every 0.10 change in the Australian dollar exchange rate ...NEM - TSE:NMC
Wachovia Details 2nd Quarter Loss; Outlines Initiatives to ...
PR Newswire (press release), NY - Jul 22, 2008
Web cast Instructions: To gain access to the web cast, which will be "listen-only," go to Wachovia.com/investor and click on the link "Wachovia Second ...WB
Source: Google News

The Hidden Web -
HA Kautz, B Selman, MA Shah - AI Magazine, 1997 - cs.rochester.edu
... Drive Menlo Park, California 94025 (415) 328-3123 (415) 321-4457 info ... Before presenting
the REFERRAL WEB system in more detail, let us ... 1.00 0.10 0.6 1225.2 52.5 ...

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DJ VanEperen, JD Coenen, JL Couillard, WA … - US Patent 7,179,343, 2007 - Google Patents
... may comprise a meltblown web, a spunbonded web, or a bonded-carded-web composed
of ... assembly 22 suitably has a density within the range of about 0.10 to about ...
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[PDF] A comparison of response characteristics from web and telephone surveys
CA Roster, RD Rogers, G Albaum, D Klein - International Journal of Market Research, 2004 - business.nmsu.edu
... corporation* Survey mode Scale Item** Telephone a Web b t p Education support
4.14 3.98 1.66 < 0.10 Technology access 3.69 3.42 2.27 < 0.03 ...
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Applying writing guidelines to Web pages
J Morkes, J Nielsen - Conference on Human Factors in Computing Systems, 1998 - portal.acm.org
... processing the meaning, our earlier studies showed.) Thus, our aim was to rework
existing Web pages so ... 321 ... Rewritten 353* l 0.10** 0.65** (110) (0.32) (0.19) ...

Web-site selection in the desert spider Agelenopsis aperta
SE Riechert - Oikos, 1976 - JSTOR
... 0.66 P < 0.10 32 Yucca baccata ... A model relating web-site characteristics to reproductive
success in a desert spider, Agelenopsis ... Oecologia (Berlin) 8: 321-333. ...

A Framework for Assessing Usage of Web-Based e-Learning Systems
E Courses, T Surveys - Innovative Computing, Information and Control, 2007. ICICIC' …, 2007 - ieeexplore.ieee.org
... 0.15 0.50 0.42 313 S 0.20 0.67 0.31 313 F 0.10 0.33 0.29 ... 32 s cer cov 321 S 0.2 0.67
0.40 321 F 0.1 ... In usage mining for web-based e-learning systems, user and ...
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[PDF] 
R Note - busymath.googlepages.com
... The other solution is the sRGB standard, as developed by Microsoft and Hewlett-Packard,
and supported by the W3C web coordination group with Cascading Style ...

Evaluating strategies and systems for content based indexing of person images on the Web -
YA Aslandogan, CT Yu - Proceedings of the eighth ACM international conference on …, 2000 - portal.acm.org
... association between every person name-facial image pair on the web page. ... rapR(Clinton) =
0.25 mR(Gingrieh) = 0.10, rain(Dole) = 0.05 ratA(Clinton) ---- 0.10 mTa ...

Artifacts or Attributes? Effects of Resolution on the Little Rock Lake Food Web -
ND Martinez - Ecological Monographs, 1991 - JSTOR
... within 10% of its value within the trophic species web over 48% of the area, including
all linkage criteria and similarity coefficients between 1.00 and 0.10. ...

The direct and indirect impact of Daphnia and Cyclops on a freshwater microbial food web -
SA Wickham - Journal of Plankton Research, 1998 - Oxford Univ Press
... 0.064; Figure 2). Both effects were independent of the experiment in which they
took place (P > 0.10). ... Impact of Daphnia and Cyclops on a microbial food web ...

Source: Google Scholar

Contact: Suzanne Wu
swu@press.uchicago.edu
773-834-0386
University of Chicago Press Journals

How to manipulate perceptual focus in advertisements

In a new study from the August issue of the Journal of Consumer Research, researchers from Northwestern University demonstrate how advertisements can be manipulated to cause overemphasis of a particular feature and increase the likelihood that a certain product is chosen. Their finding runs contrary to economic models, which assume that choices are based on stable preferences and should not be influenced by the inclusion of inferior options.

“By showing the impact of perceptual focus on consumer preferences, this research demonstrates that in addition to the many overt ways companies can draw attention to products, the visual arrangement of alternatives can also have a significant influence on their relative choice shares,” explain Ryan Hamilton, Jiewen Hong, and Alexander Chernev.

In a series of fascinating experiments, the authors show how grouping together options with similar characteristics can emphasize dissimilar options and help them pop-out. For example, consider a comparison of two sofas, A and B. Sofa A has softer cushions; Sofa B is more durable. In a head-to-head comparison, sofa A is preferred by less than half of the survey participants – 42.3 percent.

However, if sofas A and B are grouped with three other sofas, all of which have a low rating for cushion softness, then preference for sofa A jumps to 77.4 percent. One of these things is not like the others, and that apparently makes it more desirable – a phenomenon the authors term “perceptual focus effect.”

“The research presented in this article has practical implications for manufacturers and retailers in determining the size and composition of their product assortments,” conclude the authors. “In particular, when designing product displays, in both print and electronic media, companies need to be aware of the potential impact of the visual characteristics of choice alternatives on consumer preferences.”

The researchers also found that how consumers process information can influence how susceptible they are to perceptual focus effect. Those who rely on intuition are more likely to choose a perpetually focal option. In addition, having participants perform an analytical test before making a product choice drained logical reasoning resources and increased the likelihood that the person would choose the perpetually focal option.

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Ryan Hamilton, Jiewen Hong, and Alexander Chernev. “Perceptual Focus Effects in Choice” Journal of Consumer Research: August 2007.
 
 
 
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