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Branding Laws · Internet Marketing · eMarketing · Internet Advertising · Online Branding |
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Branding Laws · Internet Marketing · eMarketing · Internet Advertising · Online Branding |
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For a long time we assumed that innovations are developed by big businesses. However, we now know that this assumption is just plain wrong. The fact is : most innovations originate from you, the everyday USERS. You are the source of innovation!
To develop a Brand you don't need an invention. However, the real secret in making lots of money is in innovation. We like to show you that you are actually the main source of innovation.
You, as a USER, innovate everyday all over your home, kitchen, garage, office, and shop. When you modify a tool, add an extra ingredient, or find a new way to perform an ordinary task more effectively, you innovate. That's how, if you remember the one-time famous accounting program Lotus 123 now widely replaced by Excel from Microsoft, was developed. An extremely bright accountant in Jet Propulsion Laboratory developed Lotus 123 and was using it in his own office (just for himself) three years before someone suggested that he should sell his software on the market. Now you see how Branding happens!
Many research studies examine who actually develops the new products introduced into the marketplace. The majority of these studies show that in most cases it is the USER who actually develops a novel and commercially successful product. Yes, the user is the actual source of innovation. Most emails you receive claiming you can make lots of money are a waste of your time. In fact, research has shown that you must conceal the secrets of your product to achieve a competitive advantage. Sharing how to make money has never worked and will never work.
We, however, choose to show you a more realistic way to enjoy success using your source of innovation. The idea is to collect RENT on something you can innovate as a new product. Researchers in the area of entrepreneurship believe you can achieve success if you properly market what you have collected as expertise and/or secret knowledge. Most people possess such knowledge and really do not need to follow the beat of someone else's drum.
The Entrepreneurial Process is both a joy and a struggle. Most entrepreneurs consider the Entrepreneurial Process to be a joy. Even though the Entrepreneurial Process is actually bumpy, real entrepreneurs never experience it as hardship. For them, the ride is a joy because they posses an extremely high level of enthusiasm about their skills (like a chemical in the brain) that actually nullifies the pain. Is there a common trait shared by all entrepreneurs? It is toughness, resolution, independence, pride, careless energy, the noisy joy in one's own accomplishment, and of course ego. They originate, invent, produce, design, create, and even cook for the love of the process. Entrepreneurs are not necessarily different from everyday people. They are army officers, soldiers, medical doctors, cooks, lawyers, housewives, taxi drivers, and........ It's the personality and not the trade. Entrepreneurial Process needs an entrepreneur to make it complete. Entrepreneurs are their own source of innovation.
Entrepreneurs get excited over their new ideas and they cannot wait to be in a yacht and sail all over the Caribbean. Some will achieve success if they are smart and use their resources wisely.
Back to innovating, Edison once said, "innovation is one percent inspiration and ninety nine percent perspirations". It truly takes time and hard work to polish an inspiration into a product that can be sold. Entrepreneurial Process is ninety nine percent perspirations.
